There are product launches and then there are product launches! Here at Ambassadör Events we sure know the difference, which is why we were once again entrusted with the spectacular launch of NetEnt’s latest slot game, themed around the Planet of the Apes franchise.
We wanted to make it look and feel as authentic as possible for our friends at NetEnt, so we proceeded to create the perfect post-apocalyptic ambience right on the streets of Paceville. Actors in realistic ape suits, handmade down to the last hair, prowled among guests outside Eden Cinemas, while another couple of ‘apes’ on horseback together with flamethrowers lent the night a menacing air. But that’s just the outside, in the street!
A special, one-off screening of the blockbuster took place in the themed Eden Cinema, which we smashingly decorated to echo the dark, sinister Planet of the Apes atmosphere. Our attention to detail, including eerie lighting and signage faithfully reproduced off the Planet of the Apes movie set, completed the sinister ‘San Francisco’ backdrop. But no matter how imminent the (choreographed) end of days seemed, our guests still needed refreshments…And what’s a ‘movie night’ without specially themed popcorn, created for the insane occasion?
But as if all the madness for this exhilarating, sensational launch was not enough, we still had one outrageous trick up our sleeve. Saving the best for last, Caesar the Ape made a spectacular entrance at the end of the movie, announcing the slots winner for the night, in true Hollywood movie star style!